In this rapidly changing era, have you ever thought that jewelry is not just a luxury item to be worn, but it can also show a brand new life through technology? Sure enough, Italian jewelry house BVLGARI Bulgari has once again turned our imaginations upside down! They have recently launched the amazing BVLGARI
INFINITO app, an immersive fine jewelry experience with the power of Apple Vision Pro. With such a major launch, it is bound to make countless jewelry lovers applaud!
1. Background: A perfect blend of technology and classicism
So, want to know the backstory of this app? Instead of being satisfied with the traditional display of jewelry, Bulgari's creative team boldly combined its own exquisite craftsmanship with cutting-edge technology, opening up a new journey of discovery. This is not only a tribute to the history of the brand, but also a vision of the endless possibilities of the future. The first chapter, “Serpenti Infinito - The Serpent of Life”, is a perfect blend of glittering jewelry and technology through digital art, allowing every user to experience the movement and brilliance of jewelry in a virtual world.
2. Jewelry is no longer a single object, but a carrier of experience
Do you feel that behind every piece of jewelry, there is the heart and soul of countless artisans? With the BVLGARI INFINITO app, Bulgari has taken this fusion of tradition and modernity to a deeper level. Here, users can not only appreciate the gorgeous design of the jewelry, but also understand the story and craftsmanship details behind each piece through an immersive interactive experience. This novel way of experience really makes people feel the soul of jewelry!
3. Disruptive experience: breaking the boundaries of tradition
The BVLGARI INFINITO app is disruptive,” says Jean-Christophe Babin, CEO of Bulgari. With this immersive experiential program, we are paying homage to the brand's deep heritage while boldly exploring uncharted digital territories and taking the emotional experience to new and wondrous realms.” Does this suggest that the future of jewelry presentation will not be limited to exhibitions, but could even dance with technological boundaries? Certainly, this attempt to break with tradition will surely lead to new fashion trends.
4. Digital art meets traditional craftsmanship
It is worth mentioning that the opening of BVLGARI INFINITO coincides with the Year of the Snake in the Chinese lunar calendar. The special exhibition “Serpenti Infinito - The Serpent - The Unending Life”, which shows the imagery of the snake, has been grandly opened in Shanghai, attracting a large number of jewelry enthusiasts. In the exhibition, the works of pioneering digital artist Rafik Anadol show us the perfect blend of digital art and traditional craftsmanship, as if we were in an art hall that transcends generations.
5. Linking future and tradition: the art of jewelry evolves again and again
With BVLGARI INFINITO, Bvlgari is bravely combining tradition with the future, giving new life and possibilities to fine jewelry. Such innovation not only gives jewelry a new glow, but also points to a new direction for the industry as a whole. Over the next year, the app will continue to evolve, bringing more surprises and innovations. With a different perspective, jewelry is no longer just a shiny object, but the embodiment of deeper emotions and experiences. What would you say about such a historic release? Are you looking forward to more innovative experiences like this one? Let's embark on a jewelry journey of infinite excitement together!
Post time: Apr-19-2025