Jewelry market consumer groups
More than 80% of American consumers own more than 3 pieces of jewelry, of which 26% own 3-5 pieces of jewelry, 24% own 6-10 pieces of jewelry, and more impressive 21% own more than 20 pieces of jewelry, and this part is our mainstream population, we need to tap the needs of this part of the population.
Consumers are most concerned about the TOP4 categories of jewelry, the highest proportion is rings, followed by necklaces, bracelets, earrings, rings.
Female consumers have a greater demand for all types of jewelry.
Male consumers pay more attention to the ring than other types of jewelry, and male rings will be what we need to dig.
Recent trends on google trends also show that the ring trend has a big advantage.
Hot ring style for boys
Men’s choice of style is relatively simple, and the product life cycle is relatively longer.
”Black Five” and “Christmas season” are the peak period for consumers to search for jewelry, and consumers have a high demand for bracelets and necklaces throughout the summer.
Analysis of hot elements in jewelry industry
Ring category analysis
Gold rings are still popular and are often the first choice for weddings or special occasions because of their luxurious and elegant appearance. Popular designs include simple gold bands and intricate Mosaic designs.
Emerald green rings attract attention with their unique color, often combined with personalized designs. The combination of emeralds, jades and other stones makes it a representative of fashion trends.
Silver ring with its fresh and bright appearance, become the first choice for everyday wear. Simple design and intricately carved silver rings suit consumers of all styles.
The diamond ring has always been the star product in the ring, and its shining light and precious properties have attracted the majority of consumers. Popular designs include classic single diamond rings, multi-stone set rings and creative designs.
Gold rings are favored because of their noble elegance, scarcity and other characteristics, and have achieved good returns in the market with gold styles and personalized designs.
Moissanite rings have attracted a group of consumers due to their rich colors and luster. Popular designs include single Moissanite rings, cluster stone designs and styles paired with other gemstones. Necklace category analysis
Gold necklaces are highly sought after for their sense of luxury and noble atmosphere. Popular designs include classic gold chains, various gold pendant necklaces, and creative designs for formal occasions and everyday wear.
Silver necklaces with its fresh, stylish and versatile characteristics also have good sales. Silver necklaces often include simple chains, jewel-studded designs, and vintage necklaces for a variety of styles and occasions.
Gold necklace with gold necklace, white gold necklace, rose gold necklace and other design styles are widely used, from classic chain to unique pendant, to meet the needs of different consumers for a sense of luxury.
Diamond necklace to single diamond necklace, cluster stone necklace, pendant necklace and other design styles occupy the market. Shiny diamonds make necklaces the go-to choice for important occasions and special days.
Silver necklaces have the characteristics of freshness, fashion and economic benefits and are deeply loved by consumers. It is often presented in the form of simple chain and retro pendant, which is suitable for daily wear and is also sought after by young groups.
Ear accessories category analysis
Gold style earrings through its unique appearance design, noble material and excellent technology, excellent performance, almost exclusive market, become the first choice for consumers to buy earrings.
Bracelet category analysis
Similar to the performance of the earrings category, the gold style bracelet bracelet has become the number one choice for consumers through its luxury sense, professional craftsmanship, diversified design and potential for value preservation.
DHGATE Jewelry hot product line
The second category accounts for the highest proportion of bracelets, followed by necklaces, rings, earrings, suits, hair accessories, brooches, the president’s view is different from the external trend, so we need to find a breakthrough in different, focusing on the expansion can be placed on the ring.
New recommendation on the year
Colourful Irregular
Open Rings
Engagement Ring
Friend ship Bracelets
Leather Bracelet
Wristbands
Cuffs Bracelets
Vintage Necklace
Photo Necklace
Post time: Aug-01-2023