Recently, the century-old German jewelry brand Wellendorff opened its 17th boutique in the world and the fifth in China on West Nanjing Road in Shanghai, adding a golden landscape to this modern city. The new boutique not only showcases Wellendorff's exquisite German jewelry craftsmanship, but also deeply embodies the brand's spirit of “Born from Love, Perfection”, as well as the Wellendorff family's deep affection and continuous exploration of the art of jewelry making.
To celebrate the grand opening of the boutique, German master goldsmiths from the Wellendorff Jewelry Workshop came to the boutique in person to demonstrate the details of jewelry production and craftsmanship, vividly interpreting the concept of “true value” inherited by Wellendorff to this day with their exquisite craftsmanship and exquisite skills. Rarity is only achieved through waiting, and excellence is only achieved through love - it is the combination of rarity and excellence that perfectly presents the true value of Wellendorff jewelry.
Founded in 1893 by Ernst Alexander Wellendorff in Pforzheim, Germany, Wellendorff has always adhered to the true philosophy that “every piece of jewelry can be passed on forever. For 131 years, Wellendorff has been known for its rigorous goldsmith craftsmanship; now, the jewelry legend from the City of Gold continues with a new chapter, injecting classic and timeless goldsmithing style into the bustling city of Shanghai.
Continuing Wellendorff's consistent design style, the new boutique features elegant warm gold tones and exquisite wooden decorations, skillfully blending classic and modern elements. Entering the boutique, three iconic examples of Wellendorff's jewelry are immediately visible: the gold filigree necklace, spinning ring and elastic gold bracelet collections shine with the centuries-old craftsmanship of the jewelry house. The handcrafted backdrop made of pure gold foil is a remarkable display of Wellendorff's unique gold charm and inspiration. The store's special VIP negotiation area is designed to provide a unique and immersive experience for every guest.
Each piece of Wellendorff jewelry is handcrafted by experienced goldsmiths in their workshop in Pforzheim, Germany. Each piece of jewelry bears the Wellendorff W logo, which not only represents the skills of Germany's top goldsmiths, but also demonstrates the brand's insistence on and respect for traditional craftsmanship.
With the debut of the boutique on West Nanjing Road in Shanghai, Wellendorff continues to pass on its “true values” with its heirloom jewelry pieces, opening a new chapter in the jewelry family and letting the light of the classics shine once again.
Post time: Nov-15-2024